masterplan: good decisions

Greg Bunch founded Masterplan in 1998 to help people lead wisely and well. He is an Adjunct Professor of Entrepreneurship at the University of Chicago Booth School of Business where he teaches New Venture Strategy.

He speaks & consults nationally and internationally on various topics including:

Creating Customers: the customer journey from ignorance to advocacy

Strategic Thinking: four questions that guide good decisions

Greg holds degrees from Wheaton College and Harvard University.

masterplan provides strategy+